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"People often talk about how you should work on your weaknesses. I was more concerned with strengthening my strengths" - Stefan Edberg after his first success at the US Open in 1991. Read the article

General news

A short hd video of Stefan Edberg on court

A short promotional hd video made by Swedish filmmaker Kristoffer Davidsson for Adidas at the Södra Climate Arena and shared on Vimeo shows how Stefan Edberg's elegant motion on court has just stood the test of time.

Still at 50, Stefan playing is a joy to watch. It's a shame that, since he quit his job as coach of Roger Federer, he has never appeared in public tennis displays...

His appearance at the Necker Cup this week has been out of fans' reach, who couldn't see anything either live or on tv, and his name is not in the field for next year's edition of the Kings of Tennis.


The verdict on the future of our tennis: total darkness

from Dagens Nyheter
by Nils Palmgren
translated into English by Mauro Cappiello

Stefan Edberg with Robin Soderling and the 2016 winners of the SE foundation schoolarship: Maria Petrovic, Ross Weibull and Cajsa Henneman

At the Stockholm Open the crowd cheers a 18-year-old Michael Ymer. But the reality for Swedish young tennis is anything but light. This year not one of the national teams managed to qualify for the European Championship games. “There is total darkness,” says the outgoing Davis Cup captain Fredrik "Fidde" Rosengren.

The place is the Royal Tennis hall's VIP section, and the scene will take the former world number one Stefan Edberg on the stage. Among the former Swedish star’s mingling crowd there are players and even those who never became anything, plus parents, coaches, sponsors and representatives from the Tennis Federation.

It’s the 20th anniversary of the Stefan Edberg Foundation and this evening he will hand out 25,000 crowns (€ 2,577) to two 14 year olds and 50,000 crowns (€ 5,155) to two 16 year olds. To assist him former world number four Robin Soderling and Sofia Arvidsson, with a number 29 best ranking. Both have themselves received money from Stefan Edberg's hand. ­

“I wanted to give something back. Tennis has given me so much,” explains Stefan Edberg on the background of his foundation. ­ “Sure, you can always write a check and say ‘go ahead, do something.’ But I wanted to do something more long term. From 2017, the scholarship totals will also increase to 50,000 and 100,000 crowns (€ 10,310), respectively. ­ It is very costly to travel and start playing tennis today. Above all, the cost starts to escalate in the 16 ­year­ old category and therefore we want to give something extra,” says Stefan Edberg.


The Australian Open has a new logo! But it's just a joke...

by Mauro Cappiello

Less than a month after announcing a change in the event logo, the Australian Open uploaded a new profile image on the tournament social channels that replaced the traditional “serving man”, the brand image that had been representing the first Major of the year since 1995.

A new dark silhouette, reminding of Novak Djokovic just like the old one reminded of Stefan Edberg, holds the two initial letters A and O, on a light-blue background. What people on the social media immediately thought was that the Open had presented the new logo. And they didn’t like it…


Stefan Edberg in Florence for School of Economics event

by Mauro Cappiello

Last Saturday September 10th, Stefan Edberg was in Italy as a special guest of the Gala Night following the annual ceremony of the European School of Economics.

The event called "Alumni Graduation" celebrated the final degree of all ESE's international students and was held in the wonderful location of Palazzo Borghese in the historical city of Florence (that hosts one of the five European centres of the institute), at the presence of Mr. Elio D’Anna, president and founder of the European School of Economics, pictured with Stefan below.

During the dinner, Stefan received a special Sportsmanship award and delivered a short speech, of which the School reported a fragment in a post on their official Facebook account that you can read below.


Australian Open set to change logo inspired by Stefan Edberg's serve

from The Sydney Morning Herald
by Linda Pearce

After more than two decades, the distinctive Australian Open logo has made its last centre court appearance, with the so-called "serving man" set to join 20-year veteran Lleyton Hewitt among the familiar figures in grand slam retirement next January at Melbourne Park.

The original silhouette was believed to have been modelled on former tour player and Australian Open deputy tournament director Peter Johnston, with a stylistic nod to two-time champion Stefan Edberg. Various versions of the existing logo, including a skinny late 90s edition and evolving colour schemes, have been synonymous with the event since 1995.

"It's a bit of a refresh," said Jo Juler, the AO's head of marketing. "Serving man was never made for the digital age, he was designed for print, and he doesn't translate very well.

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