by Mauro Cappiello
picture © Andrea Nay
A little bit later than usual, here’s our Happy New Year post, as we start our first season after the end of the partnership between Stefan Edberg and Roger Federer.
We had taken a short break from the website, like we had done several times last year, in the periods when our famous duo was away from the spotlight. These two years of Team Fedberg have been a fantastic moment of growth for our project, but also a very demanding experience for us, who were used to running a website connected to current news to a much smaller extent. Edberg was tired of traveling, we were overwhelmed by fresh information, as we were trained to look back to the past, rather than to follow the present.
We have done our best to keep you up-to-date with anything done by Edberg and Federer together and with anything said on them on the web. We have gone deep into the news, creating specials, videos, photo stories and the outcome of this effort is now an almost day-by-day diary of these two years, collecting more than 200 posts that are meant to become even more.
Like promised, we’ll find the time to put together the best Fedberg moments in a clip that will be the second and final part of the "Legend for The Legend" video on the origins of Team Fedberg, that we had shared in January 2014, few days after the official start of the partnership.
Moreover, like both Stefan and Roger said, their relationship is not over and we, like you, are very curious to see how this relationship will develop and if his first experience as a coach made Stefan more interested in today’s tennis than he was before.
There will always be space on our website for new Fedberg stories, but the focus of our project moves back to where it was before.
We are glad to return to our clippings of old articles we have left a little down lately, as to our hot shot videos and technical focuses, posters, memorabilia and so on. We are also glad to keep following Stefan Edberg’s life in Sweden and his work for Swedish juniors that has given brilliant results, with the creation of the Ready Play Tennis Academy in Vaxjo. We are anxious to see Stefan play tennis again on the Senior Tour, like he had started doing from 2008, something his coaching role had not left time for in the 2014-2015 seasons.
We will do all this, knowing we can count on a much larger audience than before. The 17 thousand Facebook followers of two years ago have now become almost 60,000. Our Twitter channel has not known a comparable expansion (maybe we should do a little more to interact with fans and VIPS of the tennis world), but all our socials our now by far the main source of traffic for our website.
Roger Federer’s legion of fans has hugely contributed to make our project more popular and we must thank them for this, but we also want to invite them to keep following us, even if Stefan is no longer their idol’s coach.
Over these two years of Fedberg partnership, we noticed that many of our new fans are indeed old Stefan Edberg fans, who had lost trace of him after his retirement. Many others had just a skin-deep acquaintance of him, having read of his legendary volleys or of his records. Others, the younger Federer fans, had absolutely no idea of who Stefan was and maybe will only recall him in the future as one of Roger’s coaches.
Our triple wish for the new year will be this: expand our project further, but also prevent that those old fans will lose trace of Stefan for a second time and give the long-standing and young Federer fans even more reasons to recall him. Because he deserves it.
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