translated by Markus Zacharski
Towards the billion. Tennis gave Stefan Edberg at least 300 million Swedish crowns, money that has multiplied on the stock market.
Stefan Edberg places his capital just as well as he placed his straight backhand.
"Buy Boliden", Stefan Edberg says. It was a good 2,5 years ago when he appeared as "This week's profile" in "Veckans Affärer".
At that time the share was standing at about 25 crowns. The following year Boliden was situated at 160 crowns, an increase of about 500 percent. Such a thing is daunting in the most fastidious exchange circuits. And this is surely where he is at the moment.
Stefan Edberg is surely the Swedish elite sportsman who succeeded best in managing the capital the active years were giving to him. All the toils on the center court - that ended in 1996 and just during Stockholm Open - gave approximately 300 million crowns prize money and sponsor contracts. Today - and with a decade so near to the market's breathing - he should approach the billion mark. But what good was future money when he as 15-year-old boy made his debut in Stockholm Open and lost in the qualifyings almost directly?
"It was a solemn moment just to come into the royal tennis hall - even if it was on a side court."
2 years later - 1983 - was maybe Stefan Edberg's strongest memory of the tournament.
"I had reached the third round and played against Johan Kriek. I was the underdog but felt I could turn the match around. It was late in the evening and the crowd stamped on the floor and the ovations were loud every time I won a ball."
Edberg finally lost but felt the victory's sweetness, though: His playing would lead to the big cups some years later. 1986 he won Stockholm Open when he beat Mats Wilander. Stefan Edberg's second victory came the year after.
He will come to the tournament, meet friends, talk of the memories, but also "listen" to the acoustic in the hall. "A pure enjoyment and is hard to experience somewhere else" he says. He sold the Boliden shares but here he will get a new opportunity to tip the readers about the shares he believes in most.
The first one he doesn't doubt about. It is SCA that lied fallow too long. With the new president, Jan Johansson from Boliden (sic!) the company with its combination of big possession of wood and consumer products is going to get a better valuation, he thinks.
In energy and raw material he still believes.
"Historically, the demand for raw material went in cycles of 15-20 years. Increase started five years ago so - viewed historically - 10 years of high demand should remain", Stefan Edberg says.
Concerning oil he's ambivalent.
"Among the oil companies I can think of Royal Dutch, Total or Statoil. To invest in those is like buying bonds.They give 4 percent
direct profit many years ahead. On the other hand I can be doubtful about oil sector as such. The cost of getting out new oil increases every year and this strikes against profitability."
Finally, he rounds off with Broström.
"The company is making big investments in Asia and all their ships have a double hull. Ships with a single hull are on their way to die out."
That Stefan Edberg mentions Broström is no surprise. He is joint owner of capital administrator Case Asset Management together with among others Stefan Persson, H&M. Case administers about 5 billion crowns and Broström has been one of the company's favourites for a long time.
Broström is supposed to have been mentioned sometimes in Växjö. There outside Stefan Edberg is living and there Case Management has opened a branch office.
In the county Kronoberg there are countless companies and a change of generation that opens the door for business opportunities is in store for many of them. The owners want to have help.
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