Friday, 30 September 2016 17:07
by Mauro Cappiello
Less than a month after announcing a change in the event logo, the Australian Open uploaded a new profile image on the tournament social channels that replaced the traditional “serving man”, the brand image that had been representing the first Major of the year since 1995.
A new dark silhouette, reminding of Novak Djokovic just like the old one reminded of Stefan Edberg, holds the two initial letters A and O, on a light-blue background. What people on the social media immediately thought was that the Open had presented the new logo. And they didn’t like it…
Monday, 12 September 2016 17:42
by Mauro Cappiello
Last Saturday September 10th, Stefan Edberg was in Italy as a special guest of the Gala Night following the annual ceremony of the European School of Economics.
The event called "Alumni Graduation" celebrated the final degree of all ESE's international students and was held in the wonderful location of Palazzo Borghese in the historical city of Florence (that hosts one of the five European centres of the institute), at the presence of Mr. Elio D’Anna, president and founder of the European School of Economics, pictured with Stefan below.
During the dinner, Stefan received a special Sportsmanship award and delivered a short speech, of which the School reported a fragment in a post on their official Facebook account that you can read below.
Friday, 02 September 2016 16:24
from The Sydney Morning Herald
After more than two decades, the distinctive Australian Open logo has made its last centre court appearance, with the so-called "serving man" set to join 20-year veteran Lleyton Hewitt among the familiar figures in grand slam retirement next January at Melbourne Park.
The original silhouette was believed to have been modelled on former tour player and Australian Open deputy tournament director Peter Johnston, with a stylistic nod to two-time champion Stefan Edberg. Various versions of the existing logo, including a skinny late 90s edition and evolving colour schemes, have been synonymous with the event since 1995.
"It's a bit of a refresh," said Jo Juler, the AO's head of marketing. "Serving man was never made for the digital age, he was designed for print, and he doesn't translate very well.
Thursday, 21 July 2016 18:02
As we look back on the day when everything started, Stefan Edberg was into his fifth season since his retirement from tennis and had almost disappeared from public life. You could hardly find a recent picture of him on the internet... His interviews and appearances were even more rare than today.
In spite of his discreet personality, or right for this reason, Stefan has always had an enormous amount of followers around the world, so the idea of a fan website came up to create a place where old fans could gather and share memories of him.
The Internet was a very different place from what it is now. To start a website meant spending a lot of hours fighting against codes, the interaction was a lot harder, no social network, no Youtube, lower speeds... Some websites had already been built, but they were just a simple collection of results and statistics, there was no real community of fans.
Thursday, 16 June 2016 18:00
by Mauro Cappiello
With the start of the Championships at Wimbledon only 10 days away, Tennis Magazine came up with a graphic video ranking of the top ten grasscourt players in the Open Era.
Rankings in tennis are always tricky, especially if they compare players from different ages. The case of grass is even more tricky, if we take into account the changes this surface has gone through in the last 15 years.
But even considering these two factors, and accepting the inevitable subjectivity of any ranking, the verdict from the authoritative French magazine seemed too funny to be true.
Sunday, 05 June 2016 13:22
The Adidas Y3 collection, that the German sportswear house issued for the 2016 edition of the Roland Garros, generated some social irony for the unusual striped tissue that was used indistinctly for men and women playing at the French Open.
If some users appreciated the originality of the pattern, many others highlighted how eye-bothering the black and white crossing bands can be when watched on tv and, more generally, criticized the brand for an idea of sports fashion that is more and more distant from the iconic outfits of the past.
Right looking at the past, we had some fun trying to imagine what Stefan Edberg would have looked like in the outfit worn by Jo-Wilfried Tsonga, Tomas Berdych and Dominic Thiem, among others, on the clay of the Philippe Chatrier Centre Court.
Monday, 30 May 2016 10:00
Between the '70s and '90s, a country of eight million inhabitants ruled the tennis world with Borg, Wilander and Edberg. But after them the downfall. Why? With a guide book, we went to have a look.
STOCKHOLM. Thomas ran to the net on the opponent's drop shot, opened his forehand, leaned the ball to the left of the Russian Safin, and then looked up to see where the lob was going to die. Besides the line. He had won. He didn't kneel, didn't throw his racquet, didn't kiss the Melbourne rebound ace. He simply clutched his fists and smiled, a normal gesture. "I didn't have the feeling it was something historic."
In January 2002, Sweden was winning its final Slam and did not know it. In the land we've been associating with tennis since the '70s, there are no more champions. Gone in 14 years. Not only one who is capable of winning the Roland Garros is missing, but no title in any other tournament, never a final over the last five years, not one semifinal, or a player among the world top 100. There are only two in the top 400. Like a Brazil without football.
Thomas Johansson - that Thomas - today is 41 years old and is the Stockholm tournament director. His name is in the staff of the Peak Tennis Academy, in Östermalm, residential area of the city, apartments for diplomats and bankers, 75 thousand crowns (eight thousand euros) per square meter. Here, they offer five day packages for 5,300 euros to amateurs who want to try the thrill of training in the same conditions as professionals.
Thursday, 19 May 2016 17:50
by Mauro Cappiello
"När vi var bäst", the book on the Golden Age of Swedish tennis written two years ago by Mats Holm and Ulf Roosvald, is out in bookshops in Italy today!
As we had anticipated in early January, Italy becomes the first nation to translate the work, that collects stories and behind the scenes from the 30 years in which Sweden ruled the world of tennis.
The Italian version, named "Game Set Match - Borg, Edberg, Wilander e la Svezia del grande tennis" (translation by Alessandra Scali), has been presented two days ago by the Italian independent publishing house Add Editore and sports journalist Piero Valesio (Tuttosport) during an event in Turin.
Saturday, 30 April 2016 18:32
Yesterday Stefan Edberg appeared at the Infosys Confluence 2016, a summit of ideas on how the use of technology can improve any kind of industry that gathered world leaders and innovators at the Hilton Hotel in San Francisco from April 27th to 29th.
The meeting was organized by Infosys, an Indian multinational corporation that provides business consulting, information technology and outsourcing services.
Thanks to his experience of innovation at the Södra Climate Arena in Växjö, the first tennis hall completely built using passive house technology and one of the few where a Play Sight system for the analysis of coaching stats was installed, Stefan Edberg was there to talk about the growing importance of big data in the world of tennis.
Tuesday, 19 April 2016 14:43
picture © Francesca Sarzetto (ubitennis.com)
Frenchman Michael Llodra retired from tennis in November 2014. Even though he never managed to become an élite player during his professional career, he was admired worldwide for his attacking tennis and for his elegant volleys that sometimes reminded of those played by Stefan Edberg.
In an article written yesterday for the French edition of the Huffington Post, Llodra talked about his tennis idols and explained how his dream came true in his last year on the Tour when he had the opportunity to hit with Stefan Edberg, during the Swede’s first season as Roger Federer’s coach.