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"Things have really changed in today's tennis. In my years there were more upsets, there were a lot more names... It was not as predictable as tennis is today. You've got the question: «Who's gonna win the next Grand Slam?» and you only have four options" - Stefan Edberg on today's tennis. Read the interview


Much money takes much time

from Svd.se
by Anna Asker
translated into English by Markus Zacharski

Stefan Edberg earned a good 150 million crowns during his time as a tennis professional. In addition there are incomes from sponsor contracts. Today he invests much work to let the earned capital grow. Money has been a motivation in his career, particularly at the beginning.

"I grew up in a quite normal family so it was badly off, I used to say, but it went well anyhow. Already as an 11 year-old I got the chance to earn money. I had a little contract with a racket and clothes manufacturer. If I won the junior Swedish championship I got 500 crowns but thus I was forced to win. That was a carrot", Stefan Edberg says who earned 20 million dollars during his tennis career.

Stefan Edberg grew up in a middle class home. Daddie was a detective inspector and mum a housewife. His parents mortgaged the house in order to have money for their child's journeys and training.

Stefan Edberg discloses his stock exchange aces

from Dagensps.se

Former tennis star Stefan Edberg has a clear strategy on what he's doing with his 150m in prize money. "I'm a cautious general", he says in an interview with Näringsliv24.

It's been ten years since he put away his tennis shoes. Today he is a stockbroker, albeit moderate and careful. He claims to be satisfied with a yearly growth of 7-15 percent of his investments.

But he also knows when a ball is given to him. Like last spring when he started buying stocks while they were falling like stones at the Stockholm stock trade.

"If you can keep cool and buy when it looks really bad, it usually pays off in the end!", says Stefan Edberg to Näringsliv24.


Edberg enters helmet market

from Triathlete Magazine

September 14, 2005 -- Press release: Stefan Edberg, former tennis superstar and member in the Tennis Hall of Fame, has decided to invest money in a new project which makes it possible to produce fully reflective cycle helmets.

Many lives have already been saved and injuries are avoided because of cycle helmets.

To be visible in the dusk to dawn hours will save even more. This is what Stefan Edberg found so important that he invested money in this project.

The technology was invented, developed and patented worldwide by the Swedish company Headlight AB.

When Stefan Edberg returned from London to Sweden three years ago he was showered of proposals for different business projects.


I don't have any contact to anyone

from Expressen.se
by Christofer Brask
reported by Valerie Camps and translated into English by Markus Zacharski

Double Wimbledon champion Stefan Edberg is living a completely different life today from the era of greatness on the tennis court which gave him six grand slam titles. "I got a dose of tennis which is enough for a long time ahead. I was watching tennis very much when I played myself but now I'm living another life", Stefan Edberg says.

Let's assume you enter Wimbledon's centre court tomorrow for a match against world's number one Roger Federer. How many games are you going to win?
- Not many. Five years ago I might have been able to resist 40 minutes but now most is gone. It's still almost 10 years since I quit.

But they say that you're keeping fit, that you're really keen in tennis and squash.
- Yes, but now I have had a slipped disc for one year so it got pretty bad. Five years ago I was still well trained. In 2000 I played equally with the best ones in training. You notice when you get older...but every thing has its time. Serve and volley - out.


“It's hard not being nice”

from Intrum Iustitia - Fair Pay magazine 
by Christofer Brask
contributed by La Zingara

On the tennis court he rarely gives away a point unnecessarily. Tennis champ Stefan Edberg is aiming to be as tough in his new career. As a businessman he has learnt the importance of getting paid on time. “I am probably a little too kind, which is a problem,” he says.

Almost eleven years have passed since his last volley as tennis pro. The former Wimbledon winner was not attracted by the idea of becoming a trainer or joining the veteran tour, although Stefan Edberg has always retained close contact with the sport. He is involved in the ATP tour’s If Stockholm Open, where Intrum Justitia is one of the main sponsors.

He also sees a further link to tennis in his investment firm’s results-based activities: “If you do a great job you get paid well, if you do a bad job you don’t get paid well. I think that is a good basic philosophy.”

But the most basic demand is to just get paid, he says. Over the years he has amassed substantial experience in this area. “In tennis everything functioned pretty well, even if there was occasional problems. But I was pretty spoilt because I had agents who took care of everything. After a tennis career it is almost as if you grow up when you start having to suddenly lead a normal life. You have to take responsibility for things yourself and sometimes tackle these types of problems.”

This became most concrete for Edberg in his other role – as a landlord in his hometown of Växjö in central Sweden. Cash flow is vital, especially during certain periods when major payments have to be made. “Most of the time it works really well, but sometimes people forget to pay the rent. My philosophy is to deal with the problem immediately.”