Friday, 30 September 2016 17:07
by Mauro Cappiello
Less than a month after announcing a change in the event logo, the Australian Open uploaded a new profile image on the tournament social channels that replaced the traditional “serving man”, the brand image that had been representing the first Major of the year since 1995.
A new dark silhouette, reminding of Novak Djokovic just like the old one reminded of Stefan Edberg, holds the two initial letters A and O, on a light-blue background. What people on the social media immediately thought was that the Open had presented the new logo. And they didn’t like it…
Thursday, 29 September 2016 12:25
Stefan Edberg with Rafael Nadal at the 2013 edition of the Necker Cup
Stefan Edberg will take part in the 2016 Necker Cup, hosted like every year at Sir Richard Branson’s Necker Island from November 14th to 19th.
After his 2013 appearance, Stefan will be for the second time at the charity event that pairs up 16 ATP/WTA players with amateurs of all levels. The Swede will offer his first public tennis display, aside from those with Roger Federer, since the 2014 King of Tennis in Stockholm.
This year’s big names will include former WTA world number 1 Caroline Wozniacki, Daniela Hantuchova, Viktor Troicki, last year’s US Open champion Flavia Pennetta and her husband Fabio Fognini.
Monday, 12 September 2016 17:42
by Mauro Cappiello
Last Saturday September 10th, Stefan Edberg was in Italy as a special guest of the Gala Night following the annual ceremony of the European School of Economics.
The event called "Alumni Graduation" celebrated the final degree of all ESE's international students and was held in the wonderful location of Palazzo Borghese in the historical city of Florence (that hosts one of the five European centres of the institute), at the presence of Mr. Elio D’Anna, president and founder of the European School of Economics, pictured with Stefan below.
During the dinner, Stefan received a special Sportsmanship award and delivered a short speech, of which the School reported a fragment in a post on their official Facebook account that you can read below.
Friday, 02 September 2016 16:24
from The Sydney Morning Herald
After more than two decades, the distinctive Australian Open logo has made its last centre court appearance, with the so-called "serving man" set to join 20-year veteran Lleyton Hewitt among the familiar figures in grand slam retirement next January at Melbourne Park.
The original silhouette was believed to have been modelled on former tour player and Australian Open deputy tournament director Peter Johnston, with a stylistic nod to two-time champion Stefan Edberg. Various versions of the existing logo, including a skinny late 90s edition and evolving colour schemes, have been synonymous with the event since 1995.
"It's a bit of a refresh," said Jo Juler, the AO's head of marketing. "Serving man was never made for the digital age, he was designed for print, and he doesn't translate very well.
Friday, 12 August 2016 15:06
Stefan Edberg with Seoul silver medallist Tim Mayotte and tied bronze medallist Brad Gilbert during the medal ceremony
Stefan Edberg shared his memories about his Olympic experience in a special publication issued by the ITF for Rio 2016, collecting words from all the tennis players who were awarded a medal since tennis officially became part of the Games in Seoul in 1988.
It does feel good to be an Olympic medallist. At the time, I was quite disappointed in 1988 with the bronze medals. I was really looking for the gold medal. I gave it a shot in 1992, clay court wasn’t my best surface at the time and I got knocked out there. It wasn’t the end of the world.
Looking back, it was very nice. I remember five or ten years ago, my kids were in school and they could bring some medals to the school because it was an Olympic year. I took the medals to the school to show them and they could have a look at them and see what the real thing is. I told them about when I was playing in the Olympics. You could come out and show the young people some real Olympic medals which probably a lot of school kids hadn’t seen. It was a nice thing to tell a story about being part of the Olympics. You are part of history in the Olympics. It was the local school where I live now in Vaxjo.
Thursday, 28 July 2016 16:19
by Mauro Cappiello
With a message to his fans on his Facebook page, two days ago Roger Federer put an early end to his season, announcing he won’t compete at the Rio Olympics and in any other event before 2017. The Swiss was suggested this long break by his doctors, in order to give his left knee a proper time to fully recover from the injury of last February.
The news has left the tennis world stunned. During their idol’s career, the Maestro’s fans have not been used to long injury stops, but this year, for the first time since 2000, Roger will end the season without a tournament win and with just six singles events played.
Even though the 7-time Wimbledon champion has stated several times that he still wants to be on the Tour for more years, what his supporters fear the most is that this could be an early sign that Federer’s time to call it a career is quickly approaching.
Thursday, 21 July 2016 18:02
As we look back on the day when everything started, Stefan Edberg was into his fifth season since his retirement from tennis and had almost disappeared from public life. You could hardly find a recent picture of him on the internet... His interviews and appearances were even more rare than today.
In spite of his discreet personality, or right for this reason, Stefan has always had an enormous amount of followers around the world, so the idea of a fan website came up to create a place where old fans could gather and share memories of him.
The Internet was a very different place from what it is now. To start a website meant spending a lot of hours fighting against codes, the interaction was a lot harder, no social network, no Youtube, lower speeds... Some websites had already been built, but they were just a simple collection of results and statistics, there was no real community of fans.
Wednesday, 06 July 2016 17:57
A super Roger Federer staged the umpteenth incredible performance of his Wimbledon career to come back from the verge of defeat and beat Marin Cilic 6-7(4), 4-6, 6-3, 7-6(9), 6-3 in the quarter final at the Championships earlier today.
Stefan Edberg had come back again to the second row of the Swiss' box and couldn't have been more pleased with Roger's match, as the seven-time Wimbledon champion cancelled a two set deficit and three match points in the fourth set tie-break to overcome the powerful Croat and avenge a semifinal loss suffered at the US Open two years ago.
Federer will next meet Canadian Milos Raonic, who beat Sam Querrey in four sets, in a remake of the 2014 semifinal.
Tuesday, 05 July 2016 16:27
Even if Stefan Edberg watched Roger Federer's 4th round match at Wimbledon from his box this doesn't mean he's again part of his coaching team.
Roger Federer himself confirmed it in a media conference following his win over American Steve Johnson.
"Severin (Lüthi) and Ivan (Ljubicic) are my coaches now, I talked with them about my match," said the Swiss, who met his former mentor before entering the court.
Monday, 04 July 2016 22:17
Stefan Edberg came back to Roger Federer's box today to watch the Swiss move to the quarter finals at Wimbledon with an easy straight-set win over American Steve Johnson.
Last year after the end of their partnership, Stefan had said he would always feel part of Federer's team and would come and visit him sometimes during the season.
With his former pupil plagued by injuries and only playing today his 26th match of 2016, there would be no better occasion for Stefan's appearance than the Championships. So Stefan sat beside Roger's mother Lynette and watched him start the second week of his chase to a record eighth Wimbledon crown and 18th Major title.