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"My daughter's birth was the greatest thrill of my life" - Stefan Edberg on Emilie's birth. Read the article

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Australian Open set to change logo inspired by Stefan Edberg's serve

from The Sydney Morning Herald
by Linda Pearce

After more than two decades, the distinctive Australian Open logo has made its last centre court appearance, with the so-called "serving man" set to join 20-year veteran Lleyton Hewitt among the familiar figures in grand slam retirement next January at Melbourne Park.

The original silhouette was believed to have been modelled on former tour player and Australian Open deputy tournament director Peter Johnston, with a stylistic nod to two-time champion Stefan Edberg. Various versions of the existing logo, including a skinny late 90s edition and evolving colour schemes, have been synonymous with the event since 1995.

"It's a bit of a refresh," said Jo Juler, the AO's head of marketing. "Serving man was never made for the digital age, he was designed for print, and he doesn't translate very well.

 
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